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Maximize Your Potential WITH
SOUTHERN COAST SPORTS

ATHLETE BRAND MANAGEMENT, NIL REPRESENTATION, & professional endorsement contract management

Whether you Tip Off, Kick Off or Tee Off, Southern Coast Sports creates athlete brands to enhance their image and marketability and increase earning potential. 


We are a true sports brand management and NIL agency, dedicated to helping athletes reach their full earning potential. Whether you're a professional athlete or a rising star, we have the expertise and resources to take your career to the next level.


At Southern Coast Sports, we understand the unique challenges faced by athletes in the modern sports landscape. That's why we offer a wide range of services designed to help you succeed, both on and off the field. From personal branding and sponsorship opportunities to financial planning and career development, we're here to support athletes at every stage of their career.

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WhY you should trust southern coast sports to handle your nil DEALS

With the passage of Name, Image, and Likeness (NIL) laws across the United States, college athletes are now able to profit off their likeness and image.

 

This presents a huge opportunity for athletes, but also a significant challenge. With so many companies vying for a piece of the NIL pie, it's essential that athletes choose the right partner to help them navigate this new landscape – a company that puts them first ALWAYS!

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Here are a few reasons why working with Southern Coast Sports is so important to work with you during your college playing days:

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1) Expertise: NIL laws are new and complex, and it's important to work with a company that has the expertise to help you navigate these regulations and secure the best deals for your NIL rights.

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2) Reputation: Your NIL rights are valuable, and it's important to work with a company that has a solid reputation and is committed to protecting your interests.

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3) Support: The NIL process can be confusing and overwhelming, so it's important to work with a company that provides ongoing support and guidance throughout the process.

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4) Network: Its important to work with a company that will constantly work to connect athletes with their favorite companies and help them form beneficial relationships that will increase exposure and last well into their professional career. 

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5) Business Management: NIL deals can bring in significant revenue, but it's important to have a financial strategy in place to manage your income and ensure that it lasts over the long term.  Southern Coast Sports has expertise in revenue management and can help you make informed decisions about your money.

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If you're looking for a company that can help you effectively navigate the NIL landscape, look no further than Southern Coast Sports. Contact us today. 

MEET YOUR TEAM 

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Amy

Kane

Founding Partner

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BRANDON

SHELVIN

Founding Partner

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Joanie

Howard

Athlete Liaison & Business Operations

OUR SERVICES

At Southern Coast Sports, we offer a comprehensive range of services designed to help athletes at every stage of their career. Whether you're a seasoned professional or a rising star, our team of experts will work with you to develop a customized strategy that will help you achieve your goals.

PERSONAL BRANDING

We understand the importance of personal branding in today's sports landscape. That's why we work with each of our clients to develop a unique brand image that accurately reflects their values, personality, and goals.

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BUSINESS

MANAGEMENT

We know that financial stability is crucial for athletes and teams. That's why we offer financial strategy that are designed to help you manage your finances and achieve your long-term goals.

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SPONSORSHIP OPPORTUNITIES

We have extensive relationships with some of the world's leading brands, and we work closely with our clients to secure sponsorships that align with their personal brand and goals.

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SOCIAL MEDIA

MANAGEMENT

 In today's digital world, social media is a powerful tool for athletes and teams. We work with our clients to develop a comprehensive social media strategy that will help them increase their exposure, build their brand, and connect with fans.

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Why Southern Coast Sports is The right Fit To Work With Athletes on Endorsement and Marketing Management

Professional athletes, just like any other brand or celebrity, need a marketing manager to help them build and maintain their personal brand, as well as to maximize their earning potential. A marketing manager can help an athlete in several ways:

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1) Brand building: We help our athletes build a strong personal brand that resonates with their target audience, which can increase their popularity and endorsement opportunities.

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2) Sponsorship deals: Southern Coast Sports negotiates and secure sponsorships deals that provide significant income for our athletes. We will ensure that the athlete is aligned with brands that match their personal brand, and that the terms of the deal are favorable to the athlete.

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3) Image management: Southern Coast Sports helps our athletes manage their public image and maintain a positive reputation, which can have a significant impact on their earning potential.

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4) Content creation: Southern Coast Sports helps our athletes create and distribute content that showcases their skills and personality, which can help them build their personal brand and connect with their fans.

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As the marketing manager for our athletes, Southern Coast Sports provides invaluable support to our athletes in building and maintaining their personal brand, as well as maximizing their earning potential.

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THE IMPORTANCE OF ATHLETES HIRING SOUTHERN COAST SPORTS to brand manage

1) Expertise: Brand managers have the expertise and experience to help you build and maintain a strong personal brand. They understand the nuances of the sports landscape and know what it takes to succeed.

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2) Timesaving: Building and maintaining a personal brand can be a full-time job, and many athletes simply don't have the time to devote to this process. Hiring a brand manager can save you time and allow you to focus on your sport.

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3) Objectivity: It can be difficult to be objective about your own brand, but a brand manager can provide an outside perspective and help you make informed decisions about your brand.

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4) Network: Brand managers have extensive networks and relationships with brands, agencies, and media companies, and they can help you secure sponsorship opportunities and increase your exposure.

WHY SOUTHERN COAST SPORTS ATHLETES RECEIVE MEDIA TRAINING

Communication and a true understanding of how to maximize time in front of the camera is vital for athletes in every arena. This is why every Southern Coast Sports athlete goes through our media training course. It’s also the value of having a former sports anchor working with our athletes.  We focus on media training for 4 main reasons: 

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1) Communication skills: Athletes are in the public eye, and media training can help them develop the communication skills necessary to effectively convey their thoughts and ideas to the public. This can be especially important during press conferences, interviews, and other media events where athletes need to speak clearly and confidently.​

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2) Brand management: Athletes are often seen as role models, and their behavior both on and off the field can have a significant impact on their reputation and the way they are perceived by the public. Media training can help athletes develop the skills to manage their brand and present themselves in a positive light.

 

3) Crisis management: When athletes are involved in controversies or scandals, media training can help them handle the situation with grace and professionalism. This can help minimize the damage to their reputation and prevent negative publicity from spiraling out of control.

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4) Sponsorship and endorsement opportunities: Many athletes rely on sponsorships and endorsements to earn income, and media training can help them present themselves in a way that appeals to potential sponsors and partners.

 

Southern Coast Athletes are good representatives of themselves, their teams and the brands they work with and media training is a key component that makes our athletes so marketable.

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